The Apple iPhone 12 Pro Max is more than just a smartphone—it’s a statement of power, precision, and photography mastery. Released in November 2020, this model stood out as Apple’s most advanced iPhone at the time, featuring top-tier specs, a massive display, and groundbreaking camera technology.

Key Highlights at a Glance:
- Display: 6.7-inch Super Retina XDR OLED
- Chip: A14 Bionic – blazing-fast performance
- Camera System: Triple 12MP Pro cameras + LiDAR scanner
- Storage Options: 128GB, 256GB, 512GB
- Battery Life: Up to 20 hours video playback
- Design: Stainless steel frame with Ceramic Shield front
- 5G Support: Ultra-fast connectivity
- MagSafe Compatible: Wireless charging & accessories
- Water & Dust Resistance: IP68 rated
Design & Display
The iPhone 12 Pro Max features a 6.7-inch edge-to-edge OLED display, the largest ever on an iPhone. The Super Retina XDR screen delivers incredible brightness, contrast, and color accuracy, making it perfect for streaming, editing photos/videos, and gaming.
Its surgical-grade stainless steel frame and matte-textured glass back provide a premium feel, available in stylish colors like Pacific Blue, Silver, Gold, and Graphite.
Performance That Goes Beyond
Powered by the A14 Bionic chip, the first 5nm processor in a smartphone, the iPhone 12 Pro Max handles everything from high-end gaming to 4K video editing with ease. Paired with 6GB RAM and iOS 14 (upgradeable to the latest iOS), it offers:
- Smooth multitasking
- Lightning-fast app launches
- Efficient power consumption
- Advanced AI and machine learning features
Pro Camera System – Built for Creators
Rear Cameras:
- 12MP Wide (f/1.6) – Improved low-light performance
- 12MP Ultra Wide (120° field of view)
- 12MP Telephoto with 2.5x optical zoom
- LiDAR Scanner – Enhanced AR and Night Mode portraits
Front Camera:
- 12MP TrueDepth – Supports 4K video, Night Mode, and Deep Fusion
Camera Features:
- Night Mode on all lenses
- Dolby Vision HDR video recording (up to 60 fps)
- ProRAW image format for professional-grade editing
- Sensor-shift OIS (optical image stabilization) for steady shots
Whether you’re shooting in low light or recording cinematic content, the iPhone 12 Pro Max’s camera system delivers incredible depth, clarity, and detail.



Battery Life & Charging
With its larger size comes a larger battery. You can expect:
- Up to 20 hours of video playback
- Up to 80 hours of audio playback
- Fast charging: 50% in ~30 minutes with 20W adapter (sold separately)
- Supports MagSafe and Qi wireless charging
Security & Connectivity
- Face ID for secure authentication
- 5G-ready for super-fast downloads and streaming
- Wi-Fi 6, Bluetooth 5.0, NFC, and Dual SIM (nano + eSIM)
- Works seamlessly with the Apple ecosystem (Mac, iPad, AirPods)
What’s in the Box?
To reduce e-waste, Apple includes:
- iPhone 12 Pro Max
- USB-C to Lightning cable
- No charger or EarPods (sold separately)
Pros:
- Industry-leading camera performance
- Stunning 6.7″ OLED display
- Long battery life
- Premium stainless steel design
- Exceptional speed and power
Cons:
- Large and heavy (228g)
- No Touch ID (Face ID only)
- Charger and earphones not included
- Expensive, especially at higher storage tiers
Final Verdict
If you’re looking for the most powerful iPhone from the 12 series, the iPhone 12 Pro Max is your go-to device. It’s ideal for photographers, filmmakers, gamers, and professionals who want the best Apple has to offer in a smartphone. Its camera capabilities, premium design, and performance make it a future-proof investment.
Tip for Buyers
If you’re deciding between the iPhone 12 Pro and Pro Max:
- Choose the Pro Max for better camera zoom, larger display, and longer battery life.
- Choose the Pro if you prefer a more compact, lightweight device with nearly the same power.